Privacy Policy

The Elite Prep Limited (“we,” “us,” “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose personal data when you visit our website, https://theeliteprep.co.uk/ (the “Site”), or engage with our services. By using our Site and services, you consent to our data practices as outlined here. If you do not agree with this policy, please discontinue use of our Site.

We adhere to the UK General Data Protection Regulation (UK GDPR) and the Data

Protection Act 2018 in all data collection and processing activities.

1.  Information We Collect

We collect the following categories of data to provide and improve our services.

• Device Information: When you visit our Site, we automatically collect certain information about your device, such as IP address, browser type, time zone, and specific cookies installed on your device. This also includes details about individual pages visited, referral URLs, and how you interact with the Site. We collect Device Information through the following technologies:
  • Log Files: Track actions occurring on the Site, collecting data such as IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
  • Web Beacons, Tags, and Pixels: These electronic files help us record how you browse the Site.
• Client Information: If you engage us for tutoring services, we collect personal information such as the client’s and student’s names, contact details, academic preferences, and payment information. This data is essential for delivering our services and communicating effectively with you.
• Tutor Information: For tutors working with us, we collect personal and professional information, including contact details, DBS checks, self-employment status, and references. Sensitive information, such as DBS data, is processed securely with access restricted to authorised personnel only.
• Cookies and Tracking Technologies: We use cookies to improve Site functionality, analyse performance, and support personalised advertising. Specific cookies we use include Google Analytics, Facebook Pixel, and Bing Universal Event Tracking. For details, see our Cookie Notice.

2.  How We Use Your Information

We use your personal data only for specified purposes, with a lawful basis for each use:

• Device Information is used to secure the Site, prevent fraud (including IP address screening for risk management), enhance functionality, and analyse traffic. The lawful basis for this processing is our legitimate interest in maintaining a safe and optimised website.
• Client Information is processed for fulfilling tutoring contracts, managing billing, and communicating service updates. Additionally, we may share client-provided educational information directly with tutors to facilitate service provision. If you consent, we may also use this data for marketing purposes, which you may opt out of at any time.
• Tutor Information is used to verify qualifications, facilitate client-tutor matching, and process payments. Sensitive tutor data (e.g., DBS checks) is stored securely and accessed only by authorised staff.

We process personal data based on contractual necessity, legitimate interest, and user consent (for optional activities such as marketing).

3.  Sharing Your Information

We share personal data with trusted third parties as necessary to support our operations, including:

• Service Providers: We work with TutorCruncher for client and tutor management, and with payment processors. Third parties only access data required to perform their functions and are contractually obligated to uphold data protection standards.
• Legal Compliance: We may disclose personal data if required to comply with legal obligations, such as court orders or regulatory requests.

If data is transferred outside the UK, we ensure it is protected by adequate safeguards, such as Standard Contractual Clauses, in line with UK GDPR requirements.

All service providers handling data on our behalf are bound by confidentiality agreements, and we conduct regular compliance audits to protect your information.

4.  Data Retention

Data is retained only as long as necessary for legal, operational, and contractual requirements:

• Client and Tutor Data: Stored for the duration of service provision and an additional 7 years to comply with regulatory requirements.
• Sensitive Tutor Data: Information such as DBS checks is retained securely for the duration of engagement and a further 5 years post-termination.

If you request data deletion, we will securely delete your Client Information unless required otherwise by law or legitimate business purposes.

Upon the end of the retention period, personal data is securely deleted or anonymised.

5.  Your Data Protection Rights

Under the UK GDPR, you have the following rights regarding your personal data:

• Access: Request copies of your data.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request data deletion in certain circumstances.
• Restriction: Restrict processing of your data under specific conditions.
• Data Portability: Obtain your data in a structured format for transfer to another service.
• Objection: Object to data processing for direct marketing or based on your particular situation, provided it does not override legitimate interests.
• Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise these rights, please contact us at theeliteprepinfo@gmail.com. If you believe your rights are not being upheld, you may lodge a complaint with the Information Commissioner’s Office (ICO).

6.  Security Measures

We take security seriously and have implemented measures to protect personal data from unauthorised access, use, or disclosure. These measures include encryption, access controls, and regular security assessments. Staff members receive ongoing training in data protection best practices to ensure compliance with our privacy standards.

In the event of a data breach, we will notify affected parties and the ICO within 72 hours if required by GDPR. All breach incidents are documented, and we take corrective actions to prevent future occurrences.

7.  Use of Cookies

Our Site uses cookies and similar tracking technologies to enhance your experience, perform analytics, and deliver personalised advertising. Specific cookies include Google Analytics, Facebook Pixel, and Bing Universal Event Tracking. For more information, including opt-out options, please see our [Cookie Notice – other document provided].

Please note that our Site does not change its data collection and usage practices based on Do Not Track signals from browsers.

8.  Third-Party Links

Our Site may contain links to third-party websites that operate independently of us. We encourage you to review their privacy policies, as we are not responsible for their data practices.

9.  Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect legal, regulatory, or operational changes. Significant changes will be communicated to users through a notice on our Site and, if necessary, via email at least 30 days before they take effect, allowing you time to review and consent to the updated policy.

10.  Contact Us

If you have any questions or concerns about this Privacy Policy or wish to exercise your data rights, please contact us at:

Data Protection Officer

The Elite Prep Limited

Email: theeliteprepinfo@gmail.com

Address: Kemp House, 160 City Road, London, EC1V 2NX, United Kingdom